K2M

  • Home
  • Our Work
    • KAREN MEYERS DDS
    • TURNER & TURNER
    • DAWDA MANN
    • MICHIGAN SPINE AND PAIN
    • NORTH WOODWARD HOMES
    • ADVANCE PHYSICAL MEDICINE
    • HARBOR ENTERPRISES
    • PRIVATE THERAPY PRACTICE
    • RON T. WILLIAMSON DDS
    • FARM COUNTRY CHEESE HOUSE
    • GOLDEN MOUNTAIN PRODUCTIONS
  • Services
    • EVENT MARKETING
    • BRAND
    • ADVERTISING AND DESIGN
    • WEBSITES
    • ONLINE AND SOCIAL MARKETING
    • SOCIAL MEDIA
    • WRITING AND EDITORIAL
    • TV, RADIO AND SCREENS
    • CREATIVE SERVICES
    • SPEECH WRITING
    • VIDEO PRODUCTION
  • Industries
  • About
    • Founder
  • Blog
  • Contact

Tales from the Crypt: Mostly Dead Websites

In the past few weeks, we at K2M have been utilizing lots of what we call inbound marketing in our own personal lives. Inbound marketing is marketing used by a business in order to be found by potential customers or clients. It is what people find when they are looking for you or the service your provide, whether it’s phone book listings, internet listings or your own web pages.

There are more kids around us this summer and more need to find things to keep them busy, places to go, new restaurants to try, movie times to check on, pool schedules, local attractions for day trips…you get the idea. In our quest to keep our kids entertained and to save us from their constant cries of boredom and need to be fed something new and different, we, like you, have been slaves to our electronica, desperate for WiFi wherever we go, and exploring lots and lots of websites. Regarding those websites, we know that a decent website is not the sum total of a good inbound marketing plan, but A LOT of the websites we have encountered have been, as they say in The Princess Bride “mostly dead”.

What are the components of mostly dead websites?

  •  Non-existent contact information with no phone numbers or addresses, so you can’t tell if the establishment is real or fantasy.
  • Contact information that indicates that the restaurant near the DIA is still in business, but when you go there, it is boarded up (Yes, it really happened).
  • Outdated information that has been contradicted by your friends who are “in the know” and who assure you “just ignore their website”.
  • Stock photos that have been around since the Clintons were in charge the first time.
  • Clunky, nonresponsive menus and tabs that take you to error messages or unfinished pages.
  • Sites that are not compatible with mobile devices or tablets.

Argh! Don’t fret…our children have been well-fed and entertained, despite the cyber-detritus we have encountered. But it has strengthened our resolve to make sure our clients’ inbound marketing makes people pleased to find their companies.

BTW, if you have a mostly dead website, your own strategic marketing plan could use some help, too. “Miracle Max” and his abilities–that’s from the world of fiction. But maybe we can help you revive your mostly dead.

Filed Under: Feature Tagged With: dead website, inbound marketing

From Our Blog

  • Can I Just Do It Myself? Sometimes.
  • Please, No Fake Words in My Sweet Sauce
  • Color Me Beautiful and Make My Logo Gorgeous
  • Salmonella Social: Half Baked Social Media Isn’t Worth Serving
  • Slip and Catch

Connect With Us

  • Facebook
  • Twitter

WHAT OUR CLIENTS SAY

“We definitely saw a huge increase in leads and calls.  There was no question about it because there was proof in our CRM.” Small Law Firm
“I never had the time to do marketing before because I was always so busy doing what I considered my “real” work.  Working with K2M made a tremendous impact on our office.  Not only were we busier with patients but we knew how to represent ourselves because we had a better sense of who we were.” Dental Practice
“We had a really good time.  I was surprised at how much we enjoyed it.”  Physician

LET’S TALK TODAY

If you are considering marketing, give us a call.  There is no hard sell.  No pitch.  Just a conversation.  We are happy to share our ideas and impressions.  Nobody loses from an honest conversation.  Give us your questions and we’ll give you answers.  Really.  No strings, no magic smoke.

Contact Us

Copyright © 2023 K2M Creative Media