K2M

  • Home
  • Our Work
    • KAREN MEYERS DDS
    • TURNER & TURNER
    • DAWDA MANN
    • MICHIGAN SPINE AND PAIN
    • NORTH WOODWARD HOMES
    • ADVANCE PHYSICAL MEDICINE
    • HARBOR ENTERPRISES
    • PRIVATE THERAPY PRACTICE
    • RON T. WILLIAMSON DDS
    • FARM COUNTRY CHEESE HOUSE
    • GOLDEN MOUNTAIN PRODUCTIONS
  • Services
    • EVENT MARKETING
    • BRAND
    • ADVERTISING AND DESIGN
    • WEBSITES
    • ONLINE AND SOCIAL MARKETING
    • SOCIAL MEDIA
    • WRITING AND EDITORIAL
    • TV, RADIO AND SCREENS
    • CREATIVE SERVICES
    • SPEECH WRITING
    • VIDEO PRODUCTION
  • Industries
  • About
    • Founder
  • Blog
  • Contact

The Communication Conundrum

shutterstock_578690737The most essential element of business is communication. You need channels open to your suppliers, your customers, your employees, and everyone else who plays a role in the success of your business. The question is, are you using the most effective channel for each group – or each person?

It’s easy to accidentally isolate yourself. Baby Boomers remember when a face-to-face meeting, a phone call or a letter were the only options. Some wouldn’t dream of using text, Skype or Instant Messaging (let alone platforms like Twitter, Facebook and Tumblr) for business communication. For generations X, Y and Z, digital communication is as natural as breathing.

Maybe you just like email best. Maybe you’d rather pick up the phone. If you stick with only what you prefer, you might be clogging your own communication pipeline.

You need to be flexible, pay attention and use all the tools you have available.

For example: your webmaster sends you an email asking a question. You respond with a phone call, leave a message and then fume for days if you don’t get a return call. Meanwhile, they are waiting for your email reply.

You may find a vendor who is on the road all day will respond to a text more quickly than an email. Your web hosting company might prefer you submit a support ticket via their website.

In this hyperconnected world, finding the right mode of communication isn’t as simple as you might think. Learn what works best for each person or company. When in doubt, just ask.

Filed Under: good marketing, marketing practices

From Our Blog

  • Can I Just Do It Myself? Sometimes.
  • Please, No Fake Words in My Sweet Sauce
  • Color Me Beautiful and Make My Logo Gorgeous
  • Salmonella Social: Half Baked Social Media Isn’t Worth Serving
  • Slip and Catch

Connect With Us

  • Facebook
  • Twitter

WHAT OUR CLIENTS SAY

“We definitely saw a huge increase in leads and calls.  There was no question about it because there was proof in our CRM.” Small Law Firm
“I never had the time to do marketing before because I was always so busy doing what I considered my “real” work.  Working with K2M made a tremendous impact on our office.  Not only were we busier with patients but we knew how to represent ourselves because we had a better sense of who we were.” Dental Practice
“We had a really good time.  I was surprised at how much we enjoyed it.”  Physician

LET’S TALK TODAY

If you are considering marketing, give us a call.  There is no hard sell.  No pitch.  Just a conversation.  We are happy to share our ideas and impressions.  Nobody loses from an honest conversation.  Give us your questions and we’ll give you answers.  Really.  No strings, no magic smoke.

Contact Us

Copyright © 2023 K2M Creative Media