So often clients connect with me when they are in a skyrocket mode…shooting up and fast, everything is clicking/working and they need the tools to be ready for when the emails start coming in and the phone starts to ring. It’s such an exciting time for them.
There are many times though when a client comes to me, either after that skyrocket moment and they feel the lull of regular business, which feels slow compared to the exciting and fast rocket time. I also meet with clients who begin their first conversation with apologies. They know they don’t need to apologize to me, but they are really apologizing to themselves.
“I have let my blog slip.” – Guilty here.
“I have not emailed my client list enough.” – So guilty here.
“I haven’t redesigned anything on my social media in forever.” – Guilty.
“I don’t use all of the social media channels I could.” – Guilty too.
A favorite was when a new client said, “I haven’t cleaned my house in months.” Not part of the business discussion…but she needed to unload. And by the way — Guilty too.
Yes, there is a level of therapy that can be part of the client relationship. So much about business and marketing is about relationships and interactions after all. So, whey the guilt about her home? People hold themselves up to unrealistic standards about running a business and a home. They get intertwined in our self-assessments – I find this especially true for women vis-à-vis their homes.
It is not only women. A male client told me that since he started his business his personal life had suffered, and he was hoping that as I took over some of the marketing responsibility, it would help him and his family carve out more time together. That was a priority for him because he felt like he was missing out.
However – NO guilt necessary. No self-blaming. We are a Love Yourself business. First of all, nobody succeeds and sells as well when they are depressed, self-loathing or negative. Secondly, when someone slips in their own business goals and knows it, they have likely caught themselves before too much damage has been done. So, a business that starts out with a healthy and regular blog schedule that slips and falls off the routine for a bit, but notices it and reaches out for my help before it’s gone on too long, can usually get back on the blog wagon and fix it.
Did they lose possible business during the down time? Probably. Does it mean the business is not savable? Unlikely.
When the guilt is about not taking all available opportunities, such as not using all available social media channels, or not using all possible sales channels, again – no guilt needed. Not doing enough, but doing some or a lot is still doing. It is a great platform from which to build. There are times when a client will tell me in a hushed voice about what they have not tried. That’s ok. In fact, it’s great. It means we have a starting point to assess and perhaps work from.
The bottom line is that we focus on the achievements of our clients and on their inroads towards success as much as possible. People catch themselves and we create support to help catch them.
Life is full of Slips and Catches. We all slip and then catch ourselves. Expecting perfection and no errors is unrealistic and doesn’t lead to much more than stress and disappointment. I think a goal of near perfection and no errors is great, as long as we understand that as people we are inherently engineered to slip sometimes. It’s more than ok. It’s just great. It’s real life. It is what gives us opportunity to reinvent ourselves, to try again, to work harder next time, to train more, to build, to learn.
People are perfect, but not because they are not flawed or because they err. It’s our mistakes and nicks and dents that make us interesting and experienced and wise. You’ve slipped? Bring it on – we’ve got you!