At K2M, no two days are the same. Yes, there are some patterns. We tend to post weekly blogs on Mondays, so our writing and editing cycle reflects that. We work on bills and invoices at the same time every month. But, one of the great joys and sometimes frustrations is how different each day is. Just in the past week, we have been involved in these projects, some big and some small:
- Managing the public relations and marketing aspects of a large corporate gathering. This was the culmination of several months of work in collaboration with the staff of our client. On the day of the event, it was the little things and the big things that needed our attention: the signs and banners we brought, the media press kits that we assembled, meeting the reporters from local and national papers, schmoozing with the clients, making sure the breakfast was served on time, getting the giveaways organized, escorting the speakers and helping to introduce various stakeholders to each other.
- Creating a new TV commercial. We started with a script and a “jingle” and now we are in the process of watching as those two are matched up with voices and drawings.
- Social media posting. This is a daily activity to make sure timely and relevant posts are on our clients’ media channels while we constantly write new ones for the future, too. We are able to pre-post a lot of what we write, so that we can be ahead of the curve. Our goal is always to be a week ahead of all of our postings.
- Working on proposals for new potential clients. This means getting to know some new people and their companies and trying to make a plan to develop a long term productive relationship.
- Staff meetings: With a variety of clients, we now have 100 different projects that we manage! Some of these tasks are recurring. Some are long-term, some are short-term. We have divided each of our projects into tasks with dates and notated who is responsible for what. We have regular meetings to go over the next ten days of tasks. In an ideal world, these staff meetings would be combined with a long, relaxing pedicure, but that doesn’t happen very often.
- Writing for clients: This past week, this included writing and editing some materials for print publication, creating collateral for several different clients and creating articles for publication in trade and business journals.
- Website revision: Websites can look fusty if you’re not careful. Adding blogs regularly helps. But, we also are adding new content in other places in three different client websites right now. Content matters in Google searches and for overall freshness and relevance of the website.
We like staying busy, and we’re not going to complain when there’s too much work to do!