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Marketing to Moms – We’re on the Phone!

shutterstock_266982734Successful marketing requires you to identify, find, and interact with your target market.  If the demographic you seek is the “mom-market,” where can you make a connection?  As a busy mom myself, I can tell you exactly where you’ll find us – on our phones!

In May 2017, Edison Research did a survey on “Moms and Media.” These highlights from that survey confirm what every mom already knows, but what might be surprising to some business owners.

 

  • Nearly every Mom owns a cell phone in 2017
  • In 2017, more than 9 in 10 moms use social media
  • Moms spend an average of 3.5 hours using the Internet every day
  • 55% access the Internet most using their cell phone
  • 84% of Moms use Facebook

The study outlines the mindset of today’s mom as a consumer.

  • She lives in the mobile space
  • Her mobile lifestyle dictates how she adopts other behaviors
  • She drives social media; checking in multiple times daily
  • She doesn’t shy away from new media or technology
  • She is a heavy media consumer

So, here’s the bare minimum you need to interact successfully (and profitably) with the “mom-market.”

  • A well-designed website that looks good and works well on all devices – especially smart phones. “Responsive” website design is a must.
  • An intriguing and engaging social media presence. Start with Facebook – that’s where the moms are!
  • Online advertising that drops you right in front of your target audience. Think Facebook ads, “boosted” Facebook posts and sponsored posts on Facebook.

If you want to tell us about your product or service, you’ll have to have that conversation in the space where we spend our time. We’re way too busy to go searching for you.

Filed Under: News

From Our Blog

  • Can I Just Do It Myself? Sometimes.
  • Please, No Fake Words in My Sweet Sauce
  • Color Me Beautiful and Make My Logo Gorgeous
  • Salmonella Social: Half Baked Social Media Isn’t Worth Serving
  • Slip and Catch

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WHAT OUR CLIENTS SAY

“We definitely saw a huge increase in leads and calls.  There was no question about it because there was proof in our CRM.” Small Law Firm
“I never had the time to do marketing before because I was always so busy doing what I considered my “real” work.  Working with K2M made a tremendous impact on our office.  Not only were we busier with patients but we knew how to represent ourselves because we had a better sense of who we were.” Dental Practice
“We had a really good time.  I was surprised at how much we enjoyed it.”  Physician

LET’S TALK TODAY

If you are considering marketing, give us a call.  There is no hard sell.  No pitch.  Just a conversation.  We are happy to share our ideas and impressions.  Nobody loses from an honest conversation.  Give us your questions and we’ll give you answers.  Really.  No strings, no magic smoke.

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