Ideas morph faster in interactive media than anywhere.  The interactive space reinvents itself daily–sometimes faster. But for all the change, some constants exist. Great interactive work is more about utility than advertising, more about conversation than message and more about people than products.

It’s less about delivering brand message and more about delivering invitations to participate in your brand. In this rapidly changing and expanding space, interactive marketing strategies have evolved. Where once the focus was solely on driving traffic to web sites, we now also seek ways for content and applications to reach people wherever they are, however they want and whenever they need. The user experience now includes e-commerce, web design, search marketing, social media, mobile marketing and rich internet applications.  It is important to reach and serve customers throughout the expanding interactive universe.

Marketers are micro-publishers and hyper-disseminators.  An exciting new horizon!