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Interactive Online

Ideas morph faster in interactive media than anywhere.  The interactive space reinvents itself daily–sometimes faster. But for all the change, some constants exist. Great interactive work is more about utility than advertising, more about conversation than message and more about people than products.

It’s less about delivering brand message and more about delivering invitations to participate in your brand. In this rapidly changing and expanding space, interactive marketing strategies have evolved. Where once the focus was solely on driving traffic to web sites, we now also seek ways for content and applications to reach people wherever they are, however they want and whenever they need. The user experience now includes e-commerce, web design, search marketing, social media, mobile marketing and rich internet applications.  It is important to reach and serve customers throughout the expanding interactive universe.

Marketers are micro-publishers and hyper-disseminators.  An exciting new horizon!

Filed Under: Feature Tagged With: Brand, Brand identity, Interactive media, marketing as publishing, online marketing

From Our Blog

  • Can I Just Do It Myself? Sometimes.
  • Please, No Fake Words in My Sweet Sauce
  • Color Me Beautiful and Make My Logo Gorgeous
  • Salmonella Social: Half Baked Social Media Isn’t Worth Serving
  • Slip and Catch

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WHAT OUR CLIENTS SAY

“We definitely saw a huge increase in leads and calls.  There was no question about it because there was proof in our CRM.” Small Law Firm
“I never had the time to do marketing before because I was always so busy doing what I considered my “real” work.  Working with K2M made a tremendous impact on our office.  Not only were we busier with patients but we knew how to represent ourselves because we had a better sense of who we were.” Dental Practice
“We had a really good time.  I was surprised at how much we enjoyed it.”  Physician

LET’S TALK TODAY

If you are considering marketing, give us a call.  There is no hard sell.  No pitch.  Just a conversation.  We are happy to share our ideas and impressions.  Nobody loses from an honest conversation.  Give us your questions and we’ll give you answers.  Really.  No strings, no magic smoke.

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