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To Gift Card or Not to Gift Card

Photo by Tom Eppenberger, Jr.

Photo by Tom Eppenberger, Jr.

We’re of a mixed mind regarding gift cards. Here are some great reasons to love giving gift cards:

  • You don’t have to agonize over purchasing a gift for someone and wonder if it meets their aesthetic standards: the right style, the right color, not to mention the right size.
  • The cards are certainly easy to obtain and easy to use.
  • If you know the recipient loves shopping, the gift cards allow them the experience without the economic pinch: fun for kids and adults.
  • If you know the recipient hates shopping like you do, most cards allow e-commerce, too.
  • At this point, most gift cards no longer expire nor reduce in value. This is not universal: spas and restaurants typically have a year expiration date. And of course, you were out of luck if you didn’t spend your Border’s cards before they went bankrupt…

And yet…there are some down sides:

  • The cards do seem impersonal. How much time did you spend on purchasing the gift? Not much.
  • There is no denying how much you spent on the gift when it’s a gift card, where as sometimes a real purchase isn’t as patently obvious.
  • For those of us who don’t splurge on ourselves, there is something about receiving something tangible that we never would have bought for ourselves.
  • We know the corporations depend on people purchasing gift cards but not utilizing them: it’s a huge business, upwards of $2 billion of unredeemed gift cards yearly! We don’t like giving the stores money for nothing in return!
  • If you’re going to be impersonal, maybe cash is a better gift…

Filed Under: Feature Tagged With: Gift cards, not redeemed gift cards

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“We definitely saw a huge increase in leads and calls.  There was no question about it because there was proof in our CRM.” Small Law Firm
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