K2M

  • Home
  • Our Work
    • KAREN MEYERS DDS
    • TURNER & TURNER
    • DAWDA MANN
    • MICHIGAN SPINE AND PAIN
    • NORTH WOODWARD HOMES
    • ADVANCE PHYSICAL MEDICINE
    • HARBOR ENTERPRISES
    • PRIVATE THERAPY PRACTICE
    • RON T. WILLIAMSON DDS
    • FARM COUNTRY CHEESE HOUSE
    • GOLDEN MOUNTAIN PRODUCTIONS
  • Services
    • EVENT MARKETING
    • BRAND
    • ADVERTISING AND DESIGN
    • WEBSITES
    • ONLINE AND SOCIAL MARKETING
    • SOCIAL MEDIA
    • WRITING AND EDITORIAL
    • TV, RADIO AND SCREENS
    • CREATIVE SERVICES
    • SPEECH WRITING
    • VIDEO PRODUCTION
  • Industries
  • About
    • Founder
  • Blog
  • Contact

Super Bowl 50 Wrap Up

photo courtesy of the US Department of Agriculture

photo courtesy of the US Department of Agriculture

It’s 11:37 p.m. on Sunday night…time to put this Super Bowl (and this blogger to bed).

The highs, the mehs and the lows:

  • OMG: That referee! Did you see him? What refs have fitted shirts like that? Wait, what refs have arms like that?  If you don’t know who I’m talking about, the lovely Clete Blakeman, you can just Google “hot Super Bowl ref”. HIGH
  • Dachshunds running with buns towards bottles of ketchup and mustard, the greatest ad of the night, by Heinz: HIGH
  • Oh say, did you see Lady Gaga belt that national anthem? Looking a touch strange, but those pipes!: HIGH
  • Quarterbacks Cam Newton and Peyton Manning were ok, but not as awesome as their respective defenses, definitely didn’t live up to the pre-game hype: MEH
  • Budweiser went old school in describing their beer (it’s not fruity, you don’t sip it, etc.) ; no more dog and Clydesdale episodes. Perhaps it is ok to quit when you’re ahead, but I missed those horsies: MEH
  • Drake’s self parody of  evil cell phone companies (but not T-Mobile) directing his much maligned “Hot Line Bling” video was show biz insider-y, but a lot of fun: HIGH
  • Local companies Art Van and Quicken Loan entered the fray. Art Van touted their Flint water initiative while Quicken touted their new Rocket mortgages. It’s nice to see local shops on the big stage but the ads were neither particularly clever or memorable: SORRY, BUT MEH
  • Jeep’s black and white gorgeous photographs mixed with some video caught the attention of the teens in the room in a way that I would not have predicted: HIGH
  • The bringing in of the trophy a la the Stanley Cup did not work yet. Figure out an improved ritual on that deal: LOW
  • Hyundai singing sheep: never too many animals, never too many singing animals, never too many animals who are smarter than their humans, all three checked off here: HIGH
  • Half time show; Bruno Mars is the best, Cold Play is good but not a great match for Super Bowl (we need upbeat anthems), Beyonce was good but almost seemed like a parody of herself. Honestly, we were missing Katy Perry and the left shark: MEH
  • Overeating with friends and getting home with no dishes to wash: HIGH
  • An earlier start time because the game was in California: HIGH

Filed Under: Feature Tagged With: Super Bowl Best and Worst, Super Bowl commercials; Super Bowl 50

From Our Blog

  • Can I Just Do It Myself? Sometimes.
  • Please, No Fake Words in My Sweet Sauce
  • Color Me Beautiful and Make My Logo Gorgeous
  • Salmonella Social: Half Baked Social Media Isn’t Worth Serving
  • Slip and Catch

Connect With Us

  • Facebook
  • Twitter

WHAT OUR CLIENTS SAY

“We definitely saw a huge increase in leads and calls.  There was no question about it because there was proof in our CRM.” Small Law Firm
“I never had the time to do marketing before because I was always so busy doing what I considered my “real” work.  Working with K2M made a tremendous impact on our office.  Not only were we busier with patients but we knew how to represent ourselves because we had a better sense of who we were.” Dental Practice
“We had a really good time.  I was surprised at how much we enjoyed it.”  Physician

LET’S TALK TODAY

If you are considering marketing, give us a call.  There is no hard sell.  No pitch.  Just a conversation.  We are happy to share our ideas and impressions.  Nobody loses from an honest conversation.  Give us your questions and we’ll give you answers.  Really.  No strings, no magic smoke.

Contact Us

Copyright © 2023 K2M Creative Media