At a recent family gathering a cousin asked me, not for the first time, if I was still working in a particular job. It’s been several years…so, no, I’m not. How and why I started my business became the focus of our conversation. I enjoyed putting into words what motivated me to create K2M Creative Media.
I saw a need in the professional service providers with whom I interacted personally. For example, my own dentist’s office needed certain marketing products and services but was too busy with providing excellent dental care and office management to handle the time needed to work on marketing. A friend who worked in a non-profit was too busy running the programming to invest the time, or to wait for the volunteer to fulfill promises, but needed some marketing. A local author, who happened to be my father, wrote two sweet children’s books but needed collateral with which to promote them. All around me were professionals who would and could not afford the prices of large marketing companies with slick language and high overhead, translated into high prices.
Mission accepted: create marketing company and service these kinds of strapped professionals, who are excellent at their professions, who see value in marketing, but who do not take—or cannot take the time to work on their own marketing initiatives. Furthermore, many of them acknowledge that the skills necessary to market their business are not necessarily their own best skills. A seasoned and excellent attorney, for example, may not be the best at writing accessible language for his website or marketing materials. And I don’t claim to be suited to write a legal brief.
So…there it is: Mission accomplished, in the way of happy and satisfied professional clients enjoying increased business and revenue because of the marketing efforts of K2M Creative Media.