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Why Did I Start K2M?

At a recent family gathering a cousin asked me, not for the first time, if I was still working in a particular job.  It’s been several years…so, no, I’m not.  How and why I started my business became the focus of our conversation.  I enjoyed putting into words what motivated me to create K2M Creative Media.

I saw a need in the professional service providers with whom I interacted personally. For example, my own dentist’s office needed certain marketing products and services but was too busy with providing excellent dental care and office management to handle the time needed to work on marketing.  A friend who worked in a non-profit was too busy running the programming to invest the time, or to wait for the volunteer to fulfill promises, but needed some marketing.  A local author, who happened to be my father, wrote two sweet children’s books but needed collateral with which to promote them. All around me were professionals who would and could not afford the prices of large marketing companies with slick language and high overhead, translated into high prices.

Mission accepted:  create marketing company and service these kinds of strapped professionals, who are excellent at their professions, who see value in marketing, but who do not take—or cannot take the time to work on their own marketing initiatives. Furthermore, many of them acknowledge that the skills necessary to market their business are not necessarily their own best skills.  A seasoned and excellent attorney, for example, may not be the best at writing accessible language for his website or marketing materials.  And I don’t claim to be suited to write a legal brief.

So…there it is:  Mission accomplished, in the way of happy and satisfied professional clients enjoying increased business and revenue because of the marketing efforts of K2M Creative Media.

Filed Under: News

From Our Blog

  • Can I Just Do It Myself? Sometimes.
  • Please, No Fake Words in My Sweet Sauce
  • Color Me Beautiful and Make My Logo Gorgeous
  • Salmonella Social: Half Baked Social Media Isn’t Worth Serving
  • Slip and Catch

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WHAT OUR CLIENTS SAY

“We definitely saw a huge increase in leads and calls.  There was no question about it because there was proof in our CRM.” Small Law Firm
“I never had the time to do marketing before because I was always so busy doing what I considered my “real” work.  Working with K2M made a tremendous impact on our office.  Not only were we busier with patients but we knew how to represent ourselves because we had a better sense of who we were.” Dental Practice
“We had a really good time.  I was surprised at how much we enjoyed it.”  Physician

LET’S TALK TODAY

If you are considering marketing, give us a call.  There is no hard sell.  No pitch.  Just a conversation.  We are happy to share our ideas and impressions.  Nobody loses from an honest conversation.  Give us your questions and we’ll give you answers.  Really.  No strings, no magic smoke.

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